Privacy statement Robert Bosch GmbH

Robert Bosch GmbH (henceforth “Bosch,” “we,” or “us”) appreciates your visit to our websites and mobile applications (collectively also referred to as our “online services”), as well as your interest in our company and our products.

1. Bosch respects your privacy

Protecting your privacy when processing personal data and the security of all business data is an important concern to which we pay attention in our business processes.

Any personal data collected by our online presences during your visit is processed confidentially and in strict accordance with legal provisions. Data privacy and information security are an integral part of our corporate policy.

2. Controller

Robert Bosch GmbH is the controller responsible for the processing of your data; exceptions are outlined in this data protection notice.

Our contact details are as follows:

Robert Bosch GmbH
Robert-Bosch-Platz 1
70839 Gerlingen-Schillerhöhe, Germany

Phone: +49 711 400 40990

3. Collection, processing, and usage of personal data

3.1 · Categories of data processed

Communications data (e.g., name, telephone number, e-mail address, address, IP address) is processed.

3.2 · Principles

Personal data is all information which refers to an identified or identifiable natural person, for example, names, addresses, telephone numbers or e-mail addresses, which are an expression of the identity of a person.

We process personal data only when there is a legal basis for doing so or you have granted us your consent in this regard, e.g., within the scope of registration.

3.3. · Purposes of processing and legal basis

We and the service providers contracted by us process your personal data for the following processing purposes:

3.3.1 Provision of this online presence

Legal basis: An overriding legitimate interest on our part in direct marketing, provided that this occurs in accordance with data protection requirements and the requirements of competition law

3.3.2 Responding to user inquiries within the scope of a contact form

Legal basis: An overriding legitimate interest on our part in marketing as well as in the improvement of our products and services, provided that this occurs in accordance with data protection requirements and the requirements of competition law and/or contract performance or consent

3.3.3 Investigation of disruptions and for security reasons

Legal basis: Fulfillment of our legal obligations in the area of data security and an overriding legitimate interest in the elimination of disruptions and the security of our services.

3.3.4 · Self-promotion and promotion by others as well as market research and reach analysis done within the scope statutorily permitted or based on consent
Legal basis: Consent or predominantly, legitimate interest on our part in direct marketing if in accordance with data protection and competition law.

3.3.5 Assertion and defense of our rights

Legal basis: A legitimate interest on our part in asserting and defending our rights.

3.4 · Log files

Whenever you use the Internet, specific information is automatically transmitted by your Internet browser and is stored by us in so-called “log files”.

We store the log files for a brief period to detect disruptions and for security reasons (e.g., clarification of attempted attacks) and delete them afterwards. Log files which must be kept longer for evidentiary purposes are exempt from deletion until final clarification of the respective incident and can be transmitted to investigative authorities on a case-by-case basis.

Log files are also used (without or without complete IP address) for purposes of analysis; in this regard, see the section "Web analysis" (see No. 5).

In particular, the following information is stored in the log files:

  • IP address (internet protocol address) of the terminal device from which the online presence is being accessed;
  • Internet address of the website from which the online presence was accessed (so-called origin or referrer URL);

  • Name of the service provider via which the online presence is accessed;
  • Date, time, and duration of retrieval;
  • Quantity of data transferred;
  • Operating system and information about the Internet browser used, including installed add-ons (e.g., for the Flash player);
  • http status code (e.g., "inquiry successful” or ”requested file not found”).

3.5 Children

This online offer is not meant for children under 16 years of age.

3.6 Transmission of data Name of the files and/or information retrieved;

3.6.1 Transmission of data to other responsible parties

As a rule, we transmit your personal data to other responsible parties only insofar as this is necessary for performance of the contract, if we or the third party have an overriding legitimate interest in transmitting the data or you have consented to this. Details regarding the legal basis may be found in the section “Purposes of processing and legal basis” (see No. 3.3). Third parties may also be other Bosch group companies. If data is transmitted to third parties on the basis of an overriding legitimate interest, this is explained in this privacy policy.

In addition, data may be transmitted to other responsible parties insofar as we are obligated to do so on account of legal regulations or an enforceable administrative or judicial order.

3.6.2 Transmission of data to service providers

We use external service providers for tasks such as marketing services, programming, data hosting, and hotline services. We have chosen these service providers carefully and supervise them on a regular basis, especially their careful handling and safeguarding of the data stored at these service providers. We bind all service providers to confidentiality and compliance with the legal regulations. Service providers may also be other Bosch group companies.

3.6.3 Transmission to recipients outside the EEA

We may also transmit personal data to recipients located outside the EEA in so-called “third countries”. In this case, we make certain prior to transmission that either an adequate level of data protection exists at the recipient’s (e.g., on the basis of an adequacy decision by the EU Commission for the respective country or agreement of so-called “EU standard contractual clauses of the European Union” with the recipient) or your consent to transmission is on file.

You can obtain from us an overview of the recipients in third countries and a copy of the specifically contracted provisions for ensuring an adequate level of data protection. For this, please use the information in the section “Responsible entity and contact” (see No. 2).

3.7 Duration of storage; retention periods

As a rule, we store your data as long as this is necessary to provide our online presence and the associated services or as long as we have a legitimate interest in continued storage (e.g., we may still have a legitimate interest in postal marketing even after fulfillment of a contract). In all other cases, we delete your personal data with the exception of data that we must continue to store in order to fulfill legal obligations (e.g., we are obligated to retain contracts and invoices for a specific period because of mandatory storage periods defined in tax law and commercial law).

4. Usage of cookies

In the context of our online service, cookies and tracking mechanisms may be used. Cookies are small text files that may be stored on your device when visiting our online service. Tracking is possible using different technologies. In particular, we process information using pixel technology and/or during log file analysis.

4.1 Categories

We distinguish between cookies that are mandatorily required for the technical functions of the online service and such cookies and tracking mechanisms that are not mandatorily required for the technical function of the online service. It is generally possible to use the online service without any cookies that serve non-technical purposes.

4.1.1 Technically required cookies

By technically required cookies we mean cookies without those the technical provision of the online service cannot be ensured. These include e.g. cookies that store data to ensure smooth reproduction of video or audio footage. Such cookies will be deleted when you leave the website.

4.1.2 Cookies and tracking mechanisms that are technically not required

We use marketing cookies and tracking mechanisms. We only use such cookies and tracking mechanisms if you have given us your prior consent in each case. With the exception of the cookie that saves the current status of your privacy settings (selection cookie). This cookie is set based on legitimate interest.

  • General: By using marketing cookies and tracking mechanisms we and our partners are able to show you offerings based on your interests, resulting from an analysis of your user behavior:
  • Statistics: By using statistical tools, we measure e.g. the number of your page views.
  • Conversion tracking: Our conversion tracking partners place a cookie on your computer (“conversion cookie”) if you accessed our website via an advertisement of the respective partner. Normally these cookies are no longer valid after 30 days. If you visit certain pages of our website and the cookie has not yet expired, we and the relevant conversion partner can recognize that a certain user clicked on the advertisement and thereby was redirected to our website. This can also be done across multiple devices. The information obtained by means of the conversion cookie serves the purpose of compiling conversion statistics and recording the total number of users who clicked on the respective advertisement and were redirected to a website with a conversion tracking tag.
  • Social plugins:Some of the pages of our online service involve content and services of other providers (e.g. Facebook, Twitter) which also may use cookies and active modules. For more details regarding social plugins please refer to the section on “social plugins” (see no. 5).

Please note that using the tools might include transfer of your data to recipients outside of the EEA where there is no adequate level of data protection pursuant to the GDPR (e.g. the USA). For more details in this respect please refer to the following description of the individual marketing tools:

  • Name: Google Analytics
    Provider: Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
    Function: Analysis of user behavior (page retrievals, number of visitors and visits, downloads), creation of pseudonymous user profiles based on cross-device information of logged-in Google users (cross-device tracking), enrichment of pseudonymous user data with target group-specific information provided by Google, retargeting, UX testing, conversion tracking, and retargeting in conjunction with Google Ads

  • Name: Google Tag Manager
    Provider: Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
    Function: Administration of website tags via a user interface, integration of program codes on our websites

  • Name: Google Ads
    Provider: Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
    Function: Placement of advertisements, remarketing, conversion tracking
    Further information is available at:

4.2 Management of cookies and tracking mechanisms

You can manage your cookie and tracking mechanism settings in the browser and/or our privacy settings.

Note: The settings you have made refer only to the browser used in each case.

4.2.1 Deactivation of all cookies

If you wish to deactivate all cookies, please deactivate cookies in your browser settings. Please note that this may affect the functionality of the website.

4.2.2 Management of your settings with regard to cookies and tracking mechanisms not required technically

When visiting our websites, you will be asked in a cookie layer whether you consent to our using of any marketing cookies or tracking mechanisms, respectively. In our privacy settings, you may withdraw the consent with effect for the future or grant your consent at a later point in time.

5. Social plugins

We use so-called “social plugins” from various social networks in our online presence; these are described individually in this section.

When the plugins are used, your Internet browser connects directly to the servers of the respective social network. In this manner, the respective vendor is notified that your Internet browser has accessed the corresponding page of our online presence, even if you do not have an account with the vendor or are not currently logged into the vendor. In the process, log files (including the IP address) are transmitted from your Internet browser directly to a server of the respective vendor and may be stored there. The provider and/or its servers may be located outside of the EU or the EEA (e.g., in the USA).

The plugins constitute independent extensions of the providers of the social networks. Thus we have no influence on the scope of the data collected and stored via the plugins by the providers of the social networks.

For information about the purpose and scope of collection, the subsequent processing and use of the data by the social network, and your rights in this regard and settings options for protecting your privacy, please consult the privacy policy of the respective social network.

If you do not want the providers of the social networks to receive and perhaps store and/or use data about this online presence, then you should not use the respective plugins.

5.1 Social plugins with 2-click solution

We use a so-called “2-click solution” to protect you against the tracking and evaluation of your visit to our webpages by providers of social networks as a matter of course. If you retrieve a page on our website that contains such plugins, these are deactivated at first. The plugins are not activated until you click on the button provided.

5.2 Social plugins from Facebook

Facebook is provided at by Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA, and at by Facebook Ireland Limited, Hanover Reach, 5-7 Hanover Quay, Dublin 2, Ireland, ("Facebook"). An overview of Facebook plugins and their appearance may be found here:; Information about data privacy on Facebook may be found here:

5.3 · Social plugins from Twitter

Twitter is operated by Twitter Inc., 1355 Market St., Suite 900, San Francisco, CA 94103, USA ("Twitter"). An overview of Twitter plugins and their appearance may be found here:; Information about data privacy on Twitter may be found here:

5.4 · Social plugins from Xing

Xing is operated by XING SE, Dammtorstraße 30, 20354 Hamburg, Germany ("Xing"). An overview of Xing plugins may be found here:; Information about data privacy on Xing may be found here:

5.5 · Social plugins from LinkedIn

LinkedIn is operated by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA ("LinkedIn"). An overview of LinkedIn plugins may be found here:; Information about data privacy on LinkedIn may be found here:

6. Google

6.1 Google reCAPTCHA

In certain cases we use the reCAPTCHA service of the company Google LLC to ensure appropriate data security for the use of contact forms. This serves above all for the differentiation of whether the input has been made by a natural person or fraudulently by machine or automated processing. This represents a predominant legitimate interest on our part within the meaning of article 6 section 1 lit. f GDPR. The service includes the sending of the IP address and if necessary other data required by Google for the reCAPTCHA service to Google. The deviating data protection regulations of Google LLC are applicable for this purpose.

Further information about the privacy policy of Google LLC are available at:

6.2 Google web fonts

This site uses so-called web fonts of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA for the uniform display of fonts. When you access a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.

For this purpose, the browser you are using has to connect to the servers of Google. This informs Google that our website was accessed via your IP address. The use of Google web fonts is in the interest of a uniform and appealing presentation of our online offers. This represents a predominant legitimate interest on our part within the meaning of article 6 section 1 lit. f GDPR.

Your computer will use a standard font if your browser does not support web fonts.

For more information about Google web fonts please see and the privacy policy of Google:

7. Communication tools on social media platforms

We use on our social media platform (e.g. Youtube, LinkedIn, Instagram) communication tools to process your messages sent via this social media platform and to offer you support.

When sending a message via our social media platform the message is processed to handle your query (and if necessary additional data, which we receive from the social media provider in connection with this message as your name or files). In addition we can analyze these data in an aggregated and anonymized form in order to better understand how our social media platform is used.

We will forward the personal da-ta you provide to the Bosch le-gal entity responsible for the processing of your query (for example, in the event your query refers to a product that is distributed by another Bosch legal entity). The legal basis for the processing of your data is our legitimate interest (Art. 6 para. 1 s. 1 lit. f GDPR) or, if applicable, an existing contractual relationship (Art. 6 para. 1 s. 1 lit. b GDPR). The processed person-al data is deleted 180 days upon receipt of your message the latest.

9. Security

Our associates and the companies providing services on our behalf are obliged to uphold confidentiality and to comply with all applicable data protection laws.

We take all necessary technical and organizational measures to ensure an appropriate level of security

and to protect any data of yours that we process from the risk of unintentional or unlawful destruction, manipulation, loss, change, or unauthorized disclosure or access. Our security measures are constantly being improved in line with technological developments.

10. User rights

To assert your rights, please follow the instructions provided in section 2 (“Data controller and contact”). In doing so, please provide us with information we can use to personally identify you.

10.1 Right to information and access:

You have the right to obtain information from us about whether or not your personal data is being processed, and, where this is the case, to access your personal data.

10.2 Right to correction and deletion:

You have the right to demand that we correct inaccurate personal data relating to you and – provided that legal requirements have been met – amend or delete it.

This does not apply to data required for billing or accounting purposes or which is subject to a legal retention period. Where access to such data is not required, however, its processing is restricted (see the following).

10.3 Restriction of processing:

You have the right to demand – provided that legal requirements have been met – that the processing of your data be restricted.

10.4 Data portability:

You continue to have the right to receive the data you have provided us in a structured, commonly used, and machine-readable format and – wherever technically feasible – to demand that the data be transmitted to a third party.

10.5 Right to object

10.5.1 Right to object based on individual situation

If we process data on the basis of an overriding justified interest of the kind described in this data protection notice, you have the right to object, on grounds relating to your particular situation, at any time to this processing. We will no longer process your personal data unless, in accordance with legal requirements, we can demonstrate compelling and legitimate grounds for their further processing which override your interests, rights, and freedoms, or if their further processing serves to establish, exercise, or defend legal rights.

10.5.2 Objection to data processing for the purposes of direct marketing

In addition, you can object at any time to the processing of your personal data for advertising purposes. Please note that, for organizational reasons, there may be an overlap between your objection and the use of your data in a campaign that is already running.

10.6 Right to withdraw consent

If you have consented to the processing of your data, you can withdraw this consent with future effect at any time. This also applies to withdrawal of consent given to us prior to the enactment of the General Data Protection Regulation (May 25, 2018). This does not affect the lawfulness of the processing of your data prior to withdrawal.

10.7 Right of complaint with supervisory authority

You have the right to lodge an appeal with a data protection supervisory authority. For this purpose, you can contact the data protection supervisory authority that is responsible for your place of residence or your federal state or the data protection supervisory authority that is responsible for us.

This is: State Commissioner for Data Protection and Freedom of Information


Königstraße 10a
70173 Stuttgart

Postal address:

Postfach 10 29 32
70025 Stuttgart

Telephone: +49 711 6155 41-0
Fax: +49 711 6155 41-15
e-mail to:

11. Contact

If you wish to contact us, please find us at the address stated in the “Controller” section (see no. 2).

To assert your rights and to notify data protection incidents please use the following link:

For suggestions and complaints regarding the processing of your personal data we recommend that you contact our data protection officer:

Data Protection Officer

Information Security and Privacy (C/ISP)

Robert Bosch GmbH
Postfach 30 02 20
70442 Stuttgart


e-mail to:

12. Changes to the data protection notice

We reserve the right to amend our security and data protection measures where required to take account of technological developments. In such cases, we will amend our data protection policy accordingly.

Please always consult the current version of our data protection policy, as this is subject to change.

Last revised: November 12, 2020