Liberating, enriching, inspiring, thrilling

In the future, the vehicle will become a personal assistant. Intuition, reaction, and attention will then no longer be just in the hands of the driver. But not only that: Automation will give rise to a new kind of mobility that ensures greater safety, comfort, and convenience, that reduces the driver’s workload noticeably, and that – at some point – will even take over the task of driving completely.

At IAA 2019, you can get an impression of the spectacular evolution from the immutable, inflexible automobile to the versatile, automated personal assistant.