Große Emotionen brauchen kleine Details

Big emotions require small details

It’s the small technical details that are behind big emotions. Bosch is driving the development of these technologies forward with careful attention to detail, from feature-based development and smart safety features to innovative convenience functions. We do this in collaboration with our partners to bring an optimal, highly personalized driving experience to the road that excites people.

smart

safety

Bosch develops smart assistance systems that help drivers arrive at their destination safely.


feature-based

development

Bosch does not think in terms of individual components, but rather develops features that are ideally tailored to the driver.

customized

comfort and convenience

The innovative comfort and convenience features from Bosch ensure comfortable mobility.


optimal

driving experience

In doing this, Bosch ensures an optimal and personalized driving experience.

Feature-based means customer-oriented

The demand for innovative system solutions is constantly increasing. As this happens, the development of exciting, inspiring vehicle features is becoming more and more important. After all, it is not just about transporting drivers from A to B, it is about moving them with a personal touch. Thanks to an understanding of OEM philosophies and broad experience in series development, Bosch offers its partners development processes that live up to these requirements. With features and functions that impress. In this way, Bosch is able to make its customers’ visions a reality.

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Innovative system solutions Innovative system solutions

It’s the small technical details that are behind big emotions. A glimpse behind the scenes.

A feast for the ears

Together with manufacturers, Bosch develops an individual sound for every driving experience.

Drivers wish to be moved emotionally. To drive with all their senses. It is therefore important for automotive manufacturers to develop an authentic sound impression and emotional vibration patterns. In short: the soundtrack to personalized mobility. Here, Bosch offers holistic development processes, making the sound of a vehicle into a unique acoustic selling point, from acceleration to the acoustic feedback inside the cabin.

The safe path to a more dynamic experience

Bosch offers automotive manufacturers the digital development of driving dynamics in a variety of virtual testing environments. These include driving simulations with real people and offline simulations based on data. In both cases, only the functionality is tested. Additional tests are carried out to explore and then evaluate the performance of these functions. All this to bring an optimal driving experience to the road – together.

Driving simulation with a real person in an artificial testing environment
Offline simulation on the computer using simulation models

Driving simulation with a real person in an artificial testing environment

Offline simulation on the computer using simulation models

Driving simulation with a real person in an artificial testing environment
Offline simulation on the computer using simulation models

Features that provide comfort and convenience

Features that provide comfort and convenience

Drivers expect the greatest possible comfort and convenience in their vehicles – today and tomorrow. This means extensive infotainment solutions, connected services, and convenient features in the vehicle interior that make each trip into an exclusive experience – whether on long trips or over short distances.

Bosch is driving the development of these feel-good features forward at top speed. For comfortable and convenient mobility that brings drivers to their destination in relaxation.

Hidden display

Hidden display

The best possible comfort and convenience begins in the vehicle interior. Factors such as the cockpit and interior design as well as the look and feel all make an important difference when it comes to how the driving experience is perceived. Future vehicle interior designs will be more minimalist and intuitive, and display solutions will be increasingly integrated into the cockpit.

With hidden displays, screens and interactive technology disappear behind decorative surfaces with, for example, a wood or carbon-fiber finish, so displays can be integrated seamlessly into the interior design. Thanks to the wake-up feature, the display vanishes when in standby mode and lights up again only when activated, much like a smartphone. In this way, hidden displays support the trend of creating a minimalist, uncluttered cockpit.

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CES Best of Innovation Award for the 3D display

CES Best of Innovation Award for the 3D display

The passive multiview 3D display from Bosch was awarded the CES Best of Innovation Award 2020 in the In-Vehicle Entertainment & Safety category. The innovative display can produce a realistic-looking depth effect on the vehicle’s digital displays – and without the need for any additional technology, such as special eyewear or eye tracking. What is more, not only can the driver see the effect, the front passenger and other vehicle occupants can see it too. The 3D display can be integrated anywhere displays are used. In the driver information display, the depth effect enables better prioritization of messages. The spatial effect in the central display, for example, ensures a better presentation of the route during navigation and better estimation of distances when displaying the rear-view camera. With the systems for front-passenger and rear-seat entertainment, all infotainment and entertainment content can be enjoyed in the highest quality with a truly realistic depth effect. The strength of the depth effect can be adjusted individually or even be disabled completely – so each driver and passenger can select their own preferred setting.

Switchable privacy

Switchable privacy

Front passenger displays bring additional personalized entertainment to the vehicle. But this also means more distraction for the driver. Therefore, Bosch has developed the switchable privacy feature, which combines comfort with safety. You could also say it entertains with safety. While the vehicle is moving, the privacy mode is activated, which lets the front passenger experience content that is not visible to the driver during the trip. The driver can thus fully concentrate on traffic and does not become distracted.

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Interior monitoring

Interior monitoring

Interior monitoring ensures a safe and comfortable driving experience. The system is able to detect driver distraction or signs of drowsiness, and it alerts the driver to critical situations. This makes even the seat belt alert more precise. The system also offers a range of innovative interaction options such as gesture control for distraction-free operation. Vehicle interior monitoring systems will in future be absolutely essential in automated vehicles for judging whether the driver is able to take over control of the vehicle in a particular situation.

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Coach Infotainment System

Coach Infotainment System

Watching movies, surfing the web without interruptions, watching TV, listening to music, and enjoying crystal-clear announcements from the tour guide – all this is possible with the Coach Infotainment System from Bosch. Perfectly matched components – certified according to all relevant standards – combined with excellent signal transmission all make the bus cabin into a digital network on wheels. Today and in the future. One thing is for sure: the Coach Infotainment System is well received by travelers.

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Features that impress with their safety

Features that impress with their safety

Bosch is developing driver assistance systems and smart technologies that actively support and reduce the burden on drivers, thus making traffic even safer. After all, the safety of every traffic participant is top priority – across all vehicle segments.

With our many years of experience, we are working every day to pave the way for automated driving with technology invented for life.

Dynamic distance assist

Dynamic distance assist

The list of driver assistance systems is getting longer all the time. Drivers welcome the increase in safety and convenience, but also expect natural vehicle behavior and self-determination with regard to the driving experience and driving enjoyment. With the dynamic distance assist (DDA), Bosch has

developed a driver assistance system that orients itself toward the driver’s expectations. It adapts to the driver’s driving style and enables a natural driving feel as well as a convenient, noticeable increase in safety – all with simple and intuitive operation.

Driver assistance systems

Fahrerassistenzsysteme

Traffic volumes are rapidly increasing on highways, country roads, and in city centers in particular. The risk of accidents is also increasing due to a larger number of vehicles. The path to greater safety and less stress is represented by assistance systems which entirely prevent accidents or at least mitigate their consequences. They keep track of everything in complex situations, protect traffic participants, and lighten the driver’s workload. In this way, Bosch creates mobility that inspires and excites people. And all this in perfect safety.

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